From late 2011 through early 2012, Egypt held Parliamentary elections -- both for the People's Assembly (lower house) and for the Shura Council (upper house). The People's Assembly (PA) elections were held in three phases from late November 2011 through mid-January 2012. While Egyptian voters actively participated in the PA elections, voter participation in the Shura Council elections, which took place in January and February 2012, declined.
IFES helped produce this public service announcement to encourage women to participate in the political process during the Shura Council elections. The video reminds women that Egypt is also their home, so they should care for their country the way they care for their homes--and one of the ways to do so is by voting.
The PSA aired on channels Dream 2, CBC, OnTV, Nile Drama, El Hayah, El Hayah 2 and El Mehwar.