Conducting elections in Liberia is a challenging endeavor. Along with a lack of basic transportation and communications infrastructure, over half the population (53%) is illiterate. As such, civic and voter awareness campaigns cannot be conducted through many traditional mediums like print media. In partnership with the National Elections Commission and 27 grassroots civil society organizations in all 15 counties of the country, the International Foundation for Electoral Systems (IFES) Liberia team developed a creative and compelling voter education and awareness campaign for the 2017 general elections. IFES Liberia's “Elections and You” success story features Korta Togba, of the New Liberia Media Initiative, explaining how IFES’ support enabled messages about the importance of peaceful elections to be disseminated throughout Liberia.