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Robust Multimedia Campaign Supports Liberia's Pivotal 2017 Elections
Conducting elections in Liberia is a challenging endeavor. Along with a lack of basic transportation and communications infrastructure, over half the population (53%) is illiterate. As such, civic and voter awareness campaigns cannot be conducted through many traditional mediums like print media. In partnership with the National Elections Commission and 27 grassroots civil society organizations (CSOs) in all 15 counties of the country, the IFES Liberia team developed a creative and compelling voter education and awareness campaign.
News & Updates
Feature
IFES Supports Liberia's 2014 Voter Registration Update
In the first quarter of 2011, the National Elections Commission (NEC) – with IFES support – conducted a nationwide voter registration drive to compile a voter register that was used for the 2011 referendum and all subsequent elections.
News & Updates
Feature
Kosovo Motivational Cement Spot
The general theme of the campaign was where were you when the decision was made and showed how your life is impacted when you fail to participate in the process. Municipal elections also have a great deal to do with the provision of public services and the protection of property rights.
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Feature
Kosovo Motivational Diploma Spot
The general theme of the campaign was where were you when the decision was made and showed how your life is impacted when you fail to participate in the process. Since employment is considered a primary concern and corruption a major but lesser concern we designed a spot that used employment as its major theme and directed the piece towards a target audience of young male voters. The spot also showed how corruption influences your ability to find employment and undermines normal avenues of self improvement such as education.
News & Updates
Feature
Kosovo Motivational Water Serbian Spot
The general theme of the campaign was where were you when the decision was made and showed how your life is impacted when you fail to participate in the process. Serbian voters expressed a great deal of concern about many areas but since this was a municipal election we chose to focus on the provision of utilities as a theme with a broad gender appeal.